Face coverings at the MPF, CAC/DEERS, ID cards, Commissary, BX and Shopette are mandatory!  All Civilian, Active Duty members and dependents are reminded to avoid visiting the Commissary, Base Exchange, Bldg 3000 and the Pharmacy on Wednesdays.  Retirees are also being seen on Wednesday’s at the CAC/DEERS office

Black Friday fun at the Edwards Exchange

Shopping excitement is safe and fun at the Edwards Air Force Base Exchange this holiday season. Shoppers cheer as the store opens at 4 a.m. Nov 25th. (U.S. Air Force Photo by Stephen K. Robinson)

Shoppers cheer as the Edwards Air Force Base Exchange opens at 4 a.m. on Black Friday, Nov 25. More than 400 people poured into the store in search of holiday bargains. (U.S. Air Force Photo by Stephen K. Robinson)

EDWARDS AIR FORCE BASE, Calif. -- With more than 425 shoppers waiting in line at 4 a.m. on Black Friday, Nov. 25, Exchange employees stood at the ready to assist prospective buyers as the gate opened and people poured into the store.
The vast majority of shoppers seemed to know just what they wanted and where to find it.

Wendy Tarleton, an area retired servicemember, said, "I came into to purchase a laptop and a tablet. I found exactly what I was looking for, and the Exchange has made it easy to get in and get out. See, I'm in and out in less than 30 minutes. It is near the most pleasant shopping experience I've had this holiday season. How can one beat that?"

To help ensure that Friday's shopping be enjoyable and pleasant, Exchange associates came in at 1 a.m. to finalize preparations for the early opening.

"We actually started preparing the merchandise earlier in the week," said Russell Hinrichs, general manager of the Edwards Exchange.

"The key draws for this year's Black Friday were televisions, Sony's XBOX 360, along with other electronics items,  and Coach purses," Hinrichs said.

The store produced a 32-page ad, and most shoppers said it helped them make purchase decisions prior to Friday morning's visit.

"I knew exactly what I wanted. I came in last night at 8, stood in line to get my coupon for this very item (an Xbox) and I'm happy to finally be purchasing it," said Seth Platt, son of Col. Michael Platt, commander of Air Force Research Laboratory, Detachment 7. "I'll be putting it to good use immediately."

The number of Black Friday customers was nearly 200 more than last year, Hinrichs said. "I do consider Friday a success as I consider the entire weekend a success since we were 13 percent over last year in sales."

"I am really happy that the majority of the customers said they found what they were looking for. We know, even at Edwards, that our customers have many choices. I see this as an honor that our customers choose us; especially at 4 a.m. It's our job to keep them as a customer and continually earn their business," Hinrichs said.
"As with any store this season, we are finding that customers are surgically shopping: They know what they are looking for and they either come in and purchase or go to the next store. We do our best to meet our mission and vision -- to be our customer's first choice."

The promotions are done at the Exchange headquarters in Dallas. It selects the merchandise and quantities each store receives as well as the printing of the flyers. The local Exchange implements the strategies developed.

A technical sergeant who recently moved to Edwards, said, "My family and I went to a large nationwide chain retailer last night when they opened their doors. We were at the door nearly two hours before they opened. When the doors didn't open exactly at 10 the crowd got pushy with several of them falling in on top of my son in his stroller. That was a totally unpleasant experience in my book. While there is a crowd here, I don't see people mauling each other. A pleasant staff, a well-stocked store, competitive pricing and price matching, all make shopping here at the Exchange a big plus."
USAF Comments Policy
If you wish to comment, use the text box below. AF reserves the right to modify this policy at any time.

This is a moderated forum. That means all comments will be reviewed before posting. In addition, we expect that participants will treat each other, as well as our agency and our employees, with respect. We will not post comments that contain abusive or vulgar language, spam, hate speech, personal attacks, violate EEO policy, are offensive to other or similar content. We will not post comments that are spam, are clearly "off topic", promote services or products, infringe copyright protected material, or contain any links that don't contribute to the discussion. Comments that make unsupported accusations will also not be posted. The AF and the AF alone will make a determination as to which comments will be posted. Any references to commercial entities, products, services, or other non-governmental organizations or individuals that remain on the site are provided solely for the information of individuals using this page. These references are not intended to reflect the opinion of the AF, DoD, the United States, or its officers or employees concerning the significance, priority, or importance to be given the referenced entity, product, service, or organization. Such references are not an official or personal endorsement of any product, person, or service, and may not be quoted or reproduced for the purpose of stating or implying AF endorsement or approval of any product, person, or service.

Any comments that report criminal activity including: suicidal behaviour or sexual assault will be reported to appropriate authorities including OSI. This forum is not:

  • This forum is not to be used to report criminal activity. If you have information for law enforcement, please contact OSI or your local police agency.
  • Do not submit unsolicited proposals, or other business ideas or inquiries to this forum. This site is not to be used for contracting or commercial business.
  • This forum may not be used for the submission of any claim, demand, informal or formal complaint, or any other form of legal and/or administrative notice or process, or for the exhaustion of any legal and/or administrative remedy.

AF does not guarantee or warrant that any information posted by individuals on this forum is correct, and disclaims any liability for any loss or damage resulting from reliance on any such information. AF may not be able to verify, does not warrant or guarantee, and assumes no liability for anything posted on this website by any other person. AF does not endorse, support or otherwise promote any private or commercial entity or the information, products or services contained on those websites that may be reached through links on our website.

Members of the media are asked to send questions to the public affairs through their normal channels and to refrain from submitting questions here as comments. Reporter questions will not be posted. We recognize that the Web is a 24/7 medium, and your comments are welcome at any time. However, given the need to manage federal resources, moderating and posting of comments will occur during regular business hours Monday through Friday. Comments submitted after hours or on weekends will be read and posted as early as possible; in most cases, this means the next business day.

For the benefit of robust discussion, we ask that comments remain "on-topic." This means that comments will be posted only as it relates to the topic that is being discussed within the blog post. The views expressed on the site by non-federal commentators do not necessarily reflect the official views of the AF or the Federal Government.

To protect your own privacy and the privacy of others, please do not include personally identifiable information, such as name, Social Security number, DoD ID number, OSI Case number, phone numbers or email addresses in the body of your comment. If you do voluntarily include personally identifiable information in your comment, such as your name, that comment may or may not be posted on the page. If your comment is posted, your name will not be redacted or removed. In no circumstances will comments be posted that contain Social Security numbers, DoD ID numbers, OSI case numbers, addresses, email address or phone numbers. The default for the posting of comments is "anonymous", but if you opt not to, any information, including your login name, may be displayed on our site.

Thank you for taking the time to read this comment policy. We encourage your participation in our discussion and look forward to an active exchange of ideas.